An expo dedicated to the most outstanding Iranian handicraft; the Persian rug. Each one of these stands represents the works of master weavers and craftsmen from the four corners of Iran. The expo showcases a wide range of authentic Persian carpets and tableau rugs but the main focus this time is on the Persian nomadic rug that stems from ancient Iran.
The five day event that has kicked off on Tuesday, showcases a big collection of nomadic rugs in numerous colors, shapes and sizes each one representing the traditional patterns of Iranian clans such as Turkmen, Qashqai, Fars, Kurdish and Bakhtiari. The nomadic Persian rug represents the simplest and earliest form of weaving. The patterns in these rugs usually feature natural elements such as animals and flowers or ancient motifs that have been passed down families through the generations. And this is what makes every single one of these works of art unique. Iran currently produces 5 million square meters of handmade carpets per year of which 3.5 million square meters are shipped to international markets. The total export value of handmade carpet is about $600 million annually. The traditional export markets for the Iranian carpet are mainly the US, Germany, Italy, UAE, Japan, Russia and china. Despite the entire splendor, the authentic Persian carpet has lost a part of its share in the global market as replicas with lower price and quality namely from countries such as Afghanistan, Turkey and Pakistan have opened a place in the market. Exporters of Iranian hand woven carpets believe that the unique features of the Persian nomadic rugs that make them totally uncopiable, are a new hope for this ancient handicraft of Iran to thrive and to conquer new foreign markets without having to worry about being challenged by its own replicas.
Amir Mehdi Kazemi, Press TV, Tehran